Directions from
the people who
built it.
Honest conversations about the real tensions in building tech products. No hype, no buzzwords — just insights from the people actually doing the work.

Catalina Turlea
Lovelaice · S5E1
Real conversations. Remarkable companies.
Founder and CTO of Lovelaice: Catalina Turlea on AI Experimentation, Domain Expertise, and Escaping the "Sea of Average"
Demystifies "black box" AI integration; highlights domain expertise over generic LLM wrappers, avoiding average results.
Your Hosts
Two product and tech leaders with complementary lenses — one on product strategy, one on engineering — asking the questions that actually matter.
Ghonche Tavoosi
Product Director @ mobile.de
Product leader with deep expertise in scaling digital platforms. Ghonche brings strategic clarity and a sharp eye for what truly matters to users — cutting through the noise to find the insight that changes everything.
All Episodes
Unfiltered conversations from practitioners shaping the future of product and tech.
Founder and CEO at Sukha: Steven Puri on Flow
Body-doubling mechanics, retention engineering, "delights" from Hollywood model, small team AI leverage.
Principal at Gauge: Nick Cawthon on Curiosity
UX evolution across 10 years; stresses curiosity as underrated skill, AI's design impact, and attention management.
Head of Product at Lingoda: Thomas Gigant on Scaling Through Complexity
Explores velocity rebuilding, structural simplification, process-strategy balance, and courage over perfectionism.
Founder of Product Excellence: Nesrine Changuel on Building Emotional Products at Scale
Features like background blur and emoji reactions stem from empathy; discusses B2H focus and deep team listening.
Director of Product at ICE Global: Ghazal Shishavani on Learning to Lead Through Trust, Change, and Voice
Consultant-to-director transition; emphasizes trust, change management, vulnerability, and leadership voice development.
Staff Product Manager at Vercel: Mariano Fernández Cocirio on Scaling Focus
Scaling focus amid rapid growth, maintaining user proximity, managing complexity without over-optimization.
Product Career Coach: Shobhit Chugh on Identity, Growth & Letting Go
Career transition navigation emphasizing identity separation from role, ego management, and personal growth.
Co-Founder & Product and Tech at Nyord: Friederike Gaigl on No-Code, Co-Creation & Solo-Building with AI
Addresses AI product management reality, avoiding point solutions, balancing experimentation with responsibility.
Head of Product Management Data & AI at Zalando: Chakameh Shafii on AI, Ethics & the Power of Problem Solving
Explores Amazon's PRFAQ framework, traditional tool limitations, and AI's reshaping impact on product strategy.
Secrets to Effective Product Strategy with Marcelo, Author of the PRFAQ Book
Google director exit; explores PRD elimination, small team velocity advantages, and action-driven information gathering.
Founder of Relay.app Jacob Bank on AI Agents, Leaving Google, and Building with Purpose
Discusses early-stage leverage discovery, AI integration in growth work, and beyond-marketing growth definitions.
Growth Strategy Advisor Kurtis Morrison on Startups, Experiments & the Real Use of AI
Covers legacy to cutting-edge systems; emphasizes people focus, ethical considerations, and human connection in engineering.
Director of Engineering at Hyperact: Jacob Clark on AI, Ethics, and the Human Side of Building Tech
First Product Ops at 40+ PM company; discusses building trust, clarity in ambiguity, and AI collaboration.
Product Operations Manager at Adevinta: Jonas on Trust, AI & the Quiet Power of Product Ops
Unconventional PM path through e-commerce; advocates reduced documentation and bold experimentation.
Senior PM at Finanzguru: Luis on Risk, Data & AI
Shares engineering background and AI PhD perspective; discusses coding involvement, enterprise customer prioritization, and AI's PM impact.
VP Product and Tech: How Nitin Maslekar Blends Tech, AI & Problem-Solving
Emphasizes discovery's importance, overcoming organizational resistance, and vision alignment challenges.
VP Product Manager at Terlumina: Lessons from John Fontenot
Career path from marketing through business development to PM; addresses role misconceptions and essential PM traits.
Senior Product Manager: Annika Grunewaldt’s Journey into Tech
Discusses dysfunctional team transformation, leadership buy-in importance, and agile adoption barriers.
Product Coach and Instructor: From Chaos to Collaboration with Gustavo Avila
Dysfunctional teams don’t just happen—they’re built through misalignment, poor communication, and resistance to change. Gustavo Avila has spent years coaching teams across industries, helping them …
Season Four - Teaser!
Deep dives into the world of product and tech, exploring the roles, challenges, and strategies that shape great products. Each week, we bring candid conversations, expert insights, and real-world e…
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